The simplest definition of personal branding you’ll ever read
The concept of personal branding isn’t a hard one, yet you almost never see it defined in one or two sentences. It’s usually dragged out into a five page article, or in the case of when I’m giving a presentation, a 30-60 minute engaging explanation complete with analogies and helpful pictures. In reality, all you need are a few words:
Personal branding is your unique set of characteristics that set you apart from everyone else.
There you go. That’s it. That’s the thin and thick of it- short enough for a tweet and then some. Yes, it matters what you do with those characteristics, but it’s their presence in general that is the foundation of your personal brand.
My sister accurately pointed out the other day, that many people get hung up on the actual term ‘personal branding’ and have trouble making it past that to the definition. “Afterall,” they reason, “Starbucks is a brand, not me.” If you’re one of those people, take a minute and think about how you would describe the Starbucks brand to someone who had never heard of it (crazy assumption, I know, but work with me here). Chances are that you would list of a string of descriptors about Starbucks. It’s a coffee chain that sells gourmet coffee products to the average person in a friendly atmosphere. I just made that up off the top of my head, but you get the idea. It’s a series of characteristics that define Starbucks. Likewise, your brand is a series of characteristics that describe you. Leslie is a fun, energetic public speaker that is passionate about personal branding. That is an example of what my personal brand might sound like. Simply, a unique set of characteristics that set me apart from other people. See? It’s really not as complicated as it sounds.
Your personal brand is a phrase that tells the world who you are and what you bring to the table.
To your success,
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