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3 Sure fire search tactics to find the perfect fashion blog


I was at a meeting last night when a friend asked, “how do you know what fashion blogs to follow? There are so many of them and I often find that the ‘above 40’ ones use clothes that are either really expensive or over the top.” It was an excellent question. How do you find that perfect blog that you will end up creepily following and referencing like you know the person personally? It’s actually easier than you think, and it’s all in how you search.

It all comes down to how you are looking.

As with anything else, you need to know what you are looking for. Do you want style inspiration that you can copy directly (ie: go out and buy the outfit and wear it to work the next day)? Do you want to entertain yourself by looking at outfits that you wouldn’t wear in everyday life? Are you looking for work appropriate inspiration or for more causal laid back looks? I would recommend that you make a list of what you are looking for in a blog. Like I said, there are lots of blogs out there, so finding the perfect match for you might not be as hard as you think!

My hypothetical list for my friend would probably read something like this:

  • Reasonably priced clothing
  • Outfit ideas that are business casual or casual
  • Outfits that aren’t too ‘out there’
  • Appropriate for 40-50 year olds

While you may assume that searching for “fashion blogs” on google may lead you to the holy grail, you might end up disappointed (as my friend was). Instead, try these:

Top 3 Ways to Search for Blogs

3. Search for the entire blog. This is generally what we are doing when we search “fashion blogs + women over 40). If you want to search for the entire blog, but you aren’t having any success with your current keywords, try changing up your search criteria. Here are several words you can use to find blogs that cater to your wish list:

  • Reasonably priced clothing (search: budget, frugal, dime, penny, broke, cheap, etc. Even though it sounds like you have no money…this really just translates into items you can buy at your local target)
  • Outfit ideas that are business casual or casual (search: weekend, casual, work, etc. Different jobs and even different parts of the country/states can be more casual or formal, so try searching for  jobs or regions. The more general the search term the more hits you will get. ex: teacher, office, rural, country, city, Midwest, etc)
  • Outfits that aren’t too ‘out there’ (Search for the term ‘style’ rather than ‘fashion’. Also, entering any of the budget keywords will probably keep the outfits pretty down to earth)
  • Appropriate for 40-50 year olds (search: over 40, mom, etc).

An example search of blog + style + teacher + casual = led me to this blog: https://thestyleteacher.wordpress.com/. Although the author is probably in her 30’s, her outfit ideas would still be applicable to my friend.

2. Search for individual posts. We don’t often think to search for individual posts, but it can be very handy in finding a good blog. Instead of searching for the concept of the whole blog, think about what you want in the posts. If you’re looking for something like daily inspiration try searching ‘blog’ and any combination of the following: ootd, style, daily, look, what I wore, etc. You may end up finding a great blog post and (of course) the fabulous blog that is attached.

1. Think outside the Google. Can I hear an amen for the person who created Pinterest? Often times, pins are taken from blogs, so it can be one of the easiest ways to find a great blog. I typed in ‘style over 40’ to the search bar on Pinterest and this is what popped up:

Screenshot 2016-01-13 at 7.01.25 PM

I didn’t even search for blogs and look what showed up! The nice thing about Pinterest is that you can see immediately if you like the style or not, instead of spending hours testing out different search words and browsing different blog posts. I’m a very visual person, so I actually use Pinterest as a search engine as much as I use Google or Bing (especially if I’m looking for something creative or fashion related).

Bonus points: Once you find a blog that really speaks to you, see who they follow. Many blogs will feature a list of other blogs that are similar to their own. You never know what kind of gem you might stumble upon.

Happy Hunting!