Blog Large Image • Leslie Friedman Consulting: Fashion, Personal Branding, and Communication Resources
18953
page-template,page-template-blog-large-image,page-template-blog-large-image-php,page,page-id-18953,page-child,parent-pageid-1815,ajax_fade,page_not_loaded,,select-theme-ver-3.1,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Nordstrom Anniversary Sale 2017 Favorites (under $75!)

Facebooktwittergoogle_plusredditpinterestlinkedin

It’s that time of year. The Nordstrom sale is about to start and you’re invited.

If you have the Nordstrom card, you can start shopping now during the presale. If not, the sale will open to the public on July 20th.

I did a little preview of the sale and picked out my favorite items under $75. Click on the pictures below to get more information on any given item.
Can you believe those prices? I’m a sucker for simple jewelry, so that necklace is definitely in my cart as well as that white shirt. It looks just like a COS shirt, but for much less. #Winning.
I plan on doing some more browsing and will keep you updated on more fabulous finds. 🙂
Happy Shopping,
Leslie

0
0
why you should care about personal branding

What is personal branding (and why should you care?)

Facebooktwittergoogle_plusredditpinterestlinkedin

 

Have no clue what personal branding is? You’re not alone.

 

When you work around something day in and day out, it’s easy to forget that not everyone understands what you’re talking about. This is something I’m reminded of on a daily basis, specifically, every time I introduce myself.

 

My standard introduction used to be: “Hi, my name is Leslie Friedman and I’m an image consultant who specializes in personal branding”.

 

Forget knowing what personal branding means, most people couldn’t make it past image consultant. “What exactly IS an image consultant?” is a question I began to answer so many times that I added a little extra phrase to my introduction.

 

“Hi, my name is Leslie Friedman and I’m an image consultant that specializes in personal branding. Which basically means that I help people leverage their appearance to be more successful.

 

This not only happens when I throw out the term ‘image consultant’ but when I talk about personal branding. I incorrectly assume that most everyone knows what personal branding is, when actually, the exact opposite is true. If you’re one of those people, this article is for you.

 

I’m staying away from any industry jargon or other confusing terms to simply explain what personal branding is, and of course, why you should give a damn.

what is personal branding?

So, let’s get started shall we?

 

The concept of personal branding has been around for less than 20 years. It all started when this guy, Tom Peters, wrote an article in 1997 for the magazine Fast Company about this radical new idea- if companies can have brands, then so should people.

 

A brand is what makes a company distinctive and recognizable. Just think of Starbucks or McDonald’s. Not only do you immediately think of the products these places sell, but you also see the golden arches and green medallion symbols from the logos. All of these special little things that go into making a company recognizable, help create its brand.

 

Peters proposed that people could have similar brands. They too could have all those ‘special little things’ that go into making them recognizable as a person. Famous people are pros at this. Think of Beyonce, Steve Jobs, or even President Trump. My guess, is that most of you could recognize these people instantly if you were given a verbal description of who the person is/what they’ve done, or if you saw them. You could do that for the same reason that you could identify Starbucks or McDonald’s if you heard someone describe them or if they showed you a picture. These celebrities and companies have done the same thing- created brands around themselves. They decided what they wanted to be known for and then made sure their actions, words, and appearance all reflect those attributes.

personal branding secrets and checklist

I know what you’re thinking, “I’m not a celebrity, and I don’t want to be one..so why should I care? Why should I go through the effort of developing a personal brand? What’s in it for me?”

 

Here’s the thing; you don’t have to be a celebrity (or even like the person) to learn from what they’re doing and use it to help you.

 

Essentially, celebrities are using personal branding techniques for job security. The longer that person is in the spotlight and people know about them, the higher the chance they’ll be able to sell products, etc. Far less people would buy Beyonce albums if she wasn’t popular and people didn’t know who she was.

 

In the same manner, we can use personal branding to make us more successful. What do you want? Job security? Money? The ability to travel? A family? You can get pretty much anything you want by adjusting your personal brand.

 

Here’s a side by side example with an actual brand, a celebrity, and a ‘normal’ person, to help you make the connection.

 

Company/Person Goal Ways to achieve goal
Beyonce To sell albums Works to become nationally recognized and remains in the spotlight
Walmart To sell low price goods Spends lots of time sourcing goods that are less expensive for its stores
A 5th Grade Teacher To help students learn Shows up to work on time and is focused on doing their job

 

Your brand (personal or corporate), is the set of characteristics you/your company is uniquely known for and exhibits through their actions, words, and appearance.

personal branding quote

Keeping their end goals in mind, look at the chart below and see how each company/person from above uses specific actions, words, and appearances to achieve their goals.

 

Company/Person Actions Words Appearance
Beyonce Makes music and goes on tours Talks about herself as a celebrity Wears ‘news worthy’ ensembles
Walmart Sells low cost items at its stores Advertises to specific target markets about their deals No frills stores are clean but not fancy
A 5th Grade Teacher Help students one on one to learn material Builds up students with her/his words Dresses appropriately to teach students

 

It seems really simple, right? If Walmart wanted to sell expensive products to the ultra-rich they wouldn’t sell low cost items, advertise to everyday people like moms, and have a basic store. Likewise, if a teacher didn’t really want to help students they wouldn’t care about showing up on time, actually teaching, and wearing clothes that don’t distract students.

 

Our reputation, or how we want to be known, needs to make sense with our end goals and needs to be supported by our personal brand. We all have a personal brand. We all have traits that make us uniquely who we are. What we don’t always do, is focus on developing and nurturing that brand.

personal branding cheat sheets

We go through the motions and do what we’re supposed to because that’s what our boss and HR want us to do, but we don’t often think about how we could be using everyday things like actions, words, and our appearance to get ahead.

 

If our desire is to travel, maybe culture awareness is a strong characteristic that we embody.

 

If our desire is to make a lot of money, maybe a strong work ethic and go-getter attitude are what we are known for.

 

If our desire is to find a spouse, maybe dressing a way that shows your value will attract the right person.

 

Essentially, your personal brand is the process of creating and managing your reputation.

 

Personal branding isn’t a difficult concept, but it does take a decent amount of self-awareness. What do you want? (even if it’s just for the next 5 years) How are you being perceived right now? How do you want people to think of you? Once you start exploring these questions, you’ll be on your way to cultivating an incredible personal brand.

 

I know creating a personal brand isn’t easy. You may want to start, but have no idea how. That’s perfectly normal. So, normal in fact, that I created an entire e-course (including a 20+ page workbook) that walks you through creating your unique brand step by step. This is for anyone who wants a helping hand through the process, and is serious about really developing a brand that will help reach your goals. Sounds good? Click the button below to get instant access to the beginning of the course (for FREE!).

personal branding e-course

Questions about personal branding? I’d love to hear them! Comment below.

 

Obsessed with your success,

Leslie

1
0
beauty from the inside out part 2: pretty girl problems

Pretty Girl Problems

Facebooktwittergoogle_plusredditpinterestlinkedin

Part 2 to the 6-Part Series: Beauty from the Inside Out
Featuring Becky Lauren and Leslie Friedman

Beauty from the Inside Out is a 6-part series exploring the struggle women have every day, from looking nice and staying healthy to taking jobs and choosing friends, because we want to or because society expects it from us. Each week we’ll discuss a new topic, culminating in how we can break the mold as strong, confident, beautiful women.

Part 2: Pretty Girl Problems

Prepare yourself for this one, ladies, it’s going to be a long one.  It’s something that really affects me in every way every single day and it’s very important to me…

In today’s age we’re still living in a world where most career women struggle working in ‘a man’s world’.

I still laugh every time I watch Kristen Bell’s video ‘Pinksourcing’ . In the video she makes fun of everything that is unfair about being a women in the workforce.

I’ve known what I wanted to be since I was 8 years old. I was going to be “in the special forces”.  I of course didn’t really know what that meant other than wearing a uniform and carrying a gun and beating up bad guys.  At 8 years old I had no idea this dream wasn’t actually a possibility for me.

It wasn’t until I started growing up that there limitations on what I could dream and achieve.  Some of these limitations were real and some were conditioned. “Oh a pretty little girl like you can’t be a Soldier, that’s for boys!”

Do you have pretty girl problems?

Can women be in the special forces? At the time – no. In today’s age – kinda.  But were there really cool jobs similar to that women could do? Absolutely!

As I started to grow into my professional career in the corporate world sitting at the large mahogany conference room tables of ‘old white men’ the reality of working in a man’s world began to sink in.

If you were an attractive woman, you obviously got the job because of your looks.  If you were unattractive you obviously got the job because nobody wanted you so you had nothing to do but to work. (This is actually something that’s been told to me by numerous people over the years)

As a woman working in a field dominated by men, I am confronted by the double standard every single day. The struggle for me has always been where the line is, when to give into it, and when to fight it.

 

Where does ‘Pretty Girl Problems” come from? It’s from years of being told that my problems weren’t important.  When I would give a presentation to someone much higher up in the company than I and they couldn’t stop staring at my legs (I’m 5’10) I was told it’s a ‘pretty girl problem’.  When I had people from the company texting me slightly questionable things when they were drinking it was a ‘pretty girl problem’. When people assume I got my job because I’m a woman and they needed to make a ‘quota’, that’s a ‘pretty girl problem’.

 

“Oh it must be SO HARD getting all that attention from men all the time.” My male co-workers would joke. Yes. It is, and no, I don’t like it.

I once had a mentor, she was mid 50s, sit me down when I was an intern and give me some of the best advice I still look at today. She took me for coffee and as we sat down said “You, my dear, are going to have some trouble in this world.” The piece of advice she gave me which I still use is this: “There is a double standard that you aren’t going to get rid of in your lifetime, so you might as well take advantage.  Your looks will open doors to you that it won’t for men. Don’t be afraid to use that, but you better make sure that when you open your mouth you are smarter than anyone else in the room.  You better floor them!”

Leslie and I talked a lot about how to dress as a woman in the workplace. I’ve always joked that I have a pendulum that swings from ‘I don’t give a fuck to lesbian pant suit’.  I’ve been told that if I don’t want men to stare at me I shouldn’t wear dresses and skirts, form fitting clothing, or low tops.  I don’t disagree that if I avoided wearing those things I might not get as many looks.  My issue lies in who’s side society is taking.  

By saying “she’s asking for it. She’s wearing a pencil skirt with a shirt tucked in, you can see her shape” what we’re really saying is that we’re choosing men. We are choosing that their opinions and actions mean more than a woman’s. THEY can’t handle themselves so we need to change how we exist in the world. No. I just won’t.

Except I do. I think we all do.  I’ll have an inappropriate comment made to me or someone stare just too much and the next day I’m practically wearing a mumu with my hair in a bun and no makeup. And I’ll do that for a few days so I don’t get the attention. And in that moment, in that decision, I’ve let them win.beauty quote

 

The crazy thing is, that these same problems happen to women regardless of what industry they’re in. As an image consultant, Leslie works with women across all different fields look their best especially when they are going to work. She’s noticed that a ‘pretty girl’ double standard is present in almost all workplaces, but does vary from industry to industry. For example, a woman who wears heels in a more casual teaching environment is judged as being sexy and trying too hard while a woman who wears flats in a high power ad agency might be seen as lazy and unprofessional. Likewise, it is deemed equally inappropriate (by the men who have always set the standards, of course!) for a woman engineer to wear a skirt at a manufacturing conference as it is for a woman lawyer to wear a pant suit in the courtroom.

So, what’s Leslie advice to these women? Dress in a way that makes you feel comfortable, reflects the way you want to be perceived to your client (ex. Professional, capable, etc.), and is appropriate for your workplace (I don’t want to see tight pants, short shorts, or unbuttoned tops on men either). If you feel comfortable in a skirt, wear an office appropriate skirt. If you feel incredible in a power suit, wear your power suit. Your appearance certainly has an affect on others, but it also affects YOU! The way you look should empower you, while setting the stage for your actions- which is the real secret to breaking barriers.

Pretty Girl Problems affect all of us.  I have a million stories of this and I’m sure each and every one of you do as well. We know women who exacerbate the issue and we know women who hide from it. I’ve always tried to live my professional life and professional friendships with integrity – in a way where I had fun, I dressed fashionably but appropriately, and acted in a way that nobody would question my intentions.  “Live your life in a way that if someone spoke bad about you, nobody would believe it”

Xoxo
Becky and Leslie

P.S. Don’t miss out on past or future videos and posts in this series! Sign up HERE to get access to everything!

0
0
Dealing with Jealousy (and using it to your benefit!)

Dealing with Jealousy (and how to benefit from the green monster)

Facebooktwittergoogle_plusredditpinterestlinkedin

Part 1 to the 6-Part Series: Beauty from the Inside Out
Featuring Becky Lauren and Leslie Friedman
Beauty from the Inside Out is a 6-part series exploring the struggle women have every day, from looking nice and staying healthy to taking jobs and choosing friends, because we want to or because society expects it from us. Each week we’ll discuss a new topic, culminating in how we can break the mold as strong, confident, beautiful women.

Part 1:
Dealing with Jealousy
(and learning to benefit from the green monster)

 
Jealousy doesn’t always get the best rap.
 
Think about it. If you were describing your best attributes during a job interview, you probably wouldn’t throw out, “Oh, and one of my all time greatest character traits is my jealous nature”.
 
No, of course not. But jealousy isn’t all bad, and it can actually help you decide where priorities and values lie. For that reason, it’s the perfect place to start this 6 part series.How to use jealousy to become a better person
 
Jealousy is really like alcohol in a lot of ways. It can lead you to hurt yourself, or to help yourself. The choice is yours. We’ll talk about how it’s hurtful, first, because that’s the aspect we’re most familiar with.
 
We’ve all watched our girlfriend get drunk and start saying something stupid or pouring out her inner most feelings. It’s a painful thing to watch, especially if you’re sober. It’s obvious that she is saying something hurtful or acting stupid, but she totally doesn’t see it. It’s similar with jealousy. As women we’ve somehow been ingrained to minimize what we are jealous of. Just like the drunk girl spilling her guts, you can spot the jealous girl a mile away. “Oh well she has an easy job and can work out whenever she wants” or “she’s just showing off because she’s trying to get a man”.
 
Has another woman ever made a snide comment to you about your hair, weight, or appearance in general? It’s hurtful and probably the result of jealousy. You have something they don’t, and in order to satiate the jealousy they bring you down.

“Calling somebody else fat won’t make you any skinnier. Calling someone stupid doesn’t make you any smarter. And ruining Regina George’s life definitely didn’t make me any happier. All you can do in life is try to solve the problem in front of you.” – Mean Girls

 
Women deal with jealousy in two main ways: motivation or negativity. Some will see their co-workers new car and think ‘that car is awesome, I need to work harder to get one’ while others will say ‘I’ll never be able to afford a car like that’. Which one are you? When other people have something you want does it motivate you to work towards it? Or retreat and hide from it? If you’re the latter then it’s time to change your approach! It’s time to start using jealousy in your favor!
 
A lot of introverts or people with social anxiety like to drink when they’re at social functions. The ‘liquid courage’ makes them feel less stressed about talking with others.
 
These people understand how alcohol affects them (and knows exactly where their limit is) and how they can use it to make themselves better at a specific task.
 
mean girls quote about jealousy
You can take the same jealous (that can be equally bad if not controlled) and use it to your advantage. No matter how jealousy affects you, in three easy steps you can start putting it to use for your personal benefit.
 
Step 1: Identify what triggers jealousy for you. Whenever you have a jealous thought (I want.., I wish…, She has the best…,) stop and think about what they have that you want. You don’t even have to do anything about it at this point, just write it down or remember mentally. Eventually, you will see a pattern. Maybe, it’s other women’s bodies that you are jealous of. Maybe, it’s their clothes, cars, homes, or how they seem to raise their kids. Whatever it is, find your main triggers. Remember to separate the person of jealousy from the attribute you are jealous of. You aren’t jealous of Staci, you’re jealous of her jet-set lifestyle.
 
Step 2: With each trigger, really ask yourself- is this something I actually want? It sounds stupid, but you’d be surprised. I used to envy every single post someone I follow put on Instagram. “She has the life! It’s so wonderful!” However, one day I really thought about if I would want that life and the answer surprised me- it was no. She travels constantly and is never at home with her family. She has a stressful job and works for months at a time without breaks. It may have looked great (and I hope it’s really great for her!) but it wasn’t what I wanted. I only really liked the idea of it.
 
Step 3: Once you find out the triggers that point to something you actually want, set some goals and use the things you want as an incentive to do better and be better. Remember- don’t compare yourself to the person you envy. They are at a different place in their life as you. Instead focus on the aspect of their person/life that you like, whether that’s their relaxed attitude or dedication to working out.
 
It’s most important to keep your priorities straight. Just like one too many drinks takes you from comfortable and cool to sloppy drunk, the wrong motivations behind jealousy will just make things worse. You need to turn your jealousy into motivation to be better. If you’re jealous of how good of shape your frenemy is in, don’t COMPETE with her, set a new workout and nutrition schedule for yourself and start working out so you look at your own body and say “damn, I look great!”. That mentality turns into putting others down instead of building everyone up together
 
What do you think? Tell us about a time when jealousy has helped or hurt you. What struggles do you have finding that line between healthy and harmful amounts of jealousy? Comment below!
 
Xoxo,
Leslie & Becky
 
Did you miss the intro post or video? Don’t worry! Click here to get access to all past and future parts to the series!

0
0